Privacy Policy

This Privacy Policy describes how starterbakery.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for delivery, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify, fulfillment app Customer Pickup & Delivery.

Customer support information

  • Examples of Personal Information collected:  name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose:  shared with our processor Shopify, fulfillment app Customer Pickup & Delivery.

Minors

The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • Third-Party Ordering: All pre-orders for food and drinks for pickup are handled by Toast, a third-party platform. When you initiate a pickup order from one of our bakery cafes, you are redirected to the Toast environment. We do not collect or store your payment details for these transactions on our Site; such data is governed by Toast’s own privacy policy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: Google Privacy Policy. You can also opt-out of Google Analytics here: Google Analytics Opt-Out Browser Add-On.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at How Online Advertising Works - Network Advertising Initiative.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: Digital Advertising Alliance Opt-Out Tool.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Selling/Sharing Personal Information

Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”), “sell,” “sale,” “share,” and “sharing” have broad meanings and can include allowing third parties to collect personal information via cookies, pixels, tags, and similar technologies to show you advertisements based on your interests across different websites, applications, or services (“cross‑context behavioral advertising”). We work with analytics and advertising partners (such as online ad networks, social media platforms, and analytics providers) that collect identifiers, device information, internet or other electronic network activity information, and commercial information from our Website and other online services to help us understand how our Website is used and to deliver more relevant ads. These activities may constitute a sale or sharing of your personal information under the CCPA.

We do not sell or share your personal information for money, and we do not knowingly sell or share the personal information of consumers under 16 years of age. However, to the extent our use of third‑party advertising and analytics cookies and similar technologies for cross‑context behavioral advertising is considered a sale or sharing under California law, California residents have the right to direct us to stop selling or sharing their personal information at any time.

CCPA

The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights.

For California residents, our use of certain analytics and advertising cookies may be considered a “sale” or “sharing” of personal information under the CCPA. You can opt out of by using the “Do Not Sell or Share My Personal Information” link below.

If you are a California resident, you have the following rights, subject to certain exceptions under the CCPA:

  • The right to know and access: to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business or commercial purposes for collection, sale, or sharing, and the categories of third parties to whom we disclose personal information.
  • The right to deletion: to request that we delete personal information we collected from you, subject to certain exceptions (for example, where we must retain information to comply with law or to complete a transaction).
  • The right to correction: to request that we correct inaccurate personal information that we maintain about you.
  • The right to opt out of the sale or sharing of personal information: as described above, you may opt out of our sale or sharing of personal information for cross‑context behavioral advertising at any time.
  • The right to limit the use and disclosure of sensitive personal information: where we collect information that is considered “sensitive personal information” under California law, we use it only for permitted purposes such as processing payments, providing our services, and preventing fraud. If we ever use or disclose sensitive personal information beyond these limited purposes, you will have the right to direct us to limit such use and disclosure.
  • The right to non‑discrimination: we will not discriminate against you for exercising any of your CCPA rights.

You may exercise your rights by contacting us at the email or mailing address listed in the “Contact” section of this Privacy Policy, or by using any online request form we make available. We will take reasonable steps to verify your identity before responding to your request, and we will respond within the timeframes required by California law. You may also designate an authorized agent to make requests on your behalf, subject to verification of the agent’s authority.

 

How to opt out

By clicking on the link below, we will no longer collect your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy.

 

 

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.


Reporting and Analytics

Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Track landing pages

_orig_referrer

Track landing pages

_s

Shopify analytics.

_shopify_fs

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.


We also use cookies as part of our relationship with Google, Facebook and Instagram. 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as All About Cookies

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at webmaster@starterbakery.com or by mail using the details provided below:

a: 901 Gilman Street, Berkeley CA 94710, United States
e: webmaster@starterbakery.com or contact us here
p: (510) 547-6400

Last updated: January 6, 2026.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: California Attorney General Consumer Information